It’s not every day that a MMO company piques my interest with a marketing ploy, but I’ve got to say that Champions Online’s Daily News blog has done just that. It’s smart. It’s sassy. It talks about how the devs and the ESRB are fighting the good fight of making sure you can’t create a fully nude character. It sort of lets us eavesdrop on the meetings that are shaping the game right now. And it looks to be updated regularly, with inside info behind the creation process — perfect for those starving for CO’s fall release.
According to the Daily News, this is created and run by a studio hired by Cryptic, but operates semi-independently:
This site is created, written and edited by Intent Social Media on behalf of Cryptic and Atari. Our editors and journalists enjoy privileged access to the Champions Online team. The content on this site is neither approved nor edited by anyone at Cryptic or Atari.
Of course, they know who butters their bread, so don’t expect to see a daily rant about the seven hotbar slots limitation. But as long as they bring us tasty little morsels like vanity pets WITH POWERS, well, I’m pretty cool with reading it.