Okay, I’ll be up front — I’m not going to get my knickers in a twist over this STO/Del Taco thing. Even if there wasn’t a Del Taco for a thousand miles in any direction and I had no chance of getting that code, oh well. It’s just a promotional code, a nifty one, but cosmetic only. And the fact that STO got any sort of cross-promotion with a national franchise? That’s a miracle in and of itself.
Of course, cosmetic only stuff means something to us, and when I went over to the Star Trek Online forums last night, I was bowled over by the tidal wave of folks who (a) were upset over this promotion because Del Taco isn’t exactly widespread (it’s mostly a west coast chain), and (b) were begging for codes from people who had access to From The Taco. Some people have even been giving them away as a contest.
The best is one enterprising soul who offered to drive down to Del Taco and snag a code for $3.50 apiece (the cost of the drink cup plus a little bit extra for his trouble). As of the writing of this, he’s sold over 700 of these. Holy space cow.
So is this a fiasco or a success for STO? It’s certainly whipping up a lot of publicity, and that ain’t not bad. I’ve got to wonder what normal Del Taco customers are thinking when they see the STO promotion and go, “Wha? Is this a new movie?”
On the other hand, the rabid already-subscribed-and-pre-ordered players can be easily miffed at being denied their taco code (man, I’d trade a flying shuttle for a flying space taco, wouldn’t you?), especially when there’s little they can do about it. We gamers are delicate flowers that way.