Thought the First: Atari/Cryptic’s actually done a pretty good job with marketing, at least over the past couple weeks. A TV commercial, partnering up with Del Taco for a promotion, sponsoring a SyFy Star Trek marathon — I’m actually a bit impressed with all of it.
Thought the Second: I’m just wondering how much of the appeal of STO is in the IP, especially for Trekkies who have been dying to live in a virtual Star Trek universe since the holodeck was invented. And how much of that desire to finally inhabit the Star Trek universe might smooth over the game’s flaws — e.g. “It’s not a perfect game, but it’s Star Trek, so I’ll take it!”
Thought the Third: I think a lot of the new thrill of the game dissipated after hitting Lt. Cmdr. and getting a new ship. I mean, hey, new ship, that’s cool… but the realization that every major milestone past that would be pretty much the same is a bit of a letdown. There’s nothing strongly pulling me onward — once you’ve done a week’s worth of quests, you’ve pretty much done them all; exploration is meaningless; and the universe a bit on the lifeless side. Still, combat’s fun, and that’s something, right? Pew pew pew!