I personally have no interest in APB, despite several of my friends raving about it, but I am pretty enthused about their interesting pricing model. It’s basically a pay-as-you-play subscription (or you could go for a $10 traditional unlimited sub), which isn’t new at all, but it’s something we haven’t seen here in the west since the golden days of Compuserve. To me, this model takes a lot of the pressure of having to play just that title to get your “money’s worth” for the month — instead, hey, you don’t waste anything. You play as short or long as you like, and you don’t have to feel guilty about juggling MMOs.
I’m really loving how companies are experimenting with these payment options, because we as the consumers are going to benefit the most from it. More! More!