Okay, let’s talk Turbine’s marketing strategy for the LOTRO Store. Up until now, I’ve been fine with the balance they’ve struck — I don’t think the store button is that glaring or an eyesore on the UI, the game itself keeps it down to a nudge now or then, and the free points for deeds takes the sting out of requests to check out the store. I mean, why shouldn’t I? I’ve got free money to spend!
But this latest update brought a host of new loading screens that are, to put it nicely, tacky as all get out. The most egregious is above — perhaps it’s tongue-in-cheek, but it’s also a subtle as an elf with a large gold pile shouting at you in all caps to CHECK OUT THE LOTRO STORE!
Particularly if we’re subscribers or lifetime members, we shouldn’t have to sit through ads. This isn’t helpful info — you can’t spend ten minutes in the game without knowing that the store exists or how to get to it — so it doesn’t need to be thrown in our faces. LOTRO isn’t about being garish, and this is garish.
Plus, elf. That isn’t a way to make me want to spend money, unless there’s an option to pay to replace all the elves in the game with gremlins. I’d be totally for that. And I’d keep feeding them after midnight.