Quote of the Day

“Yep, EA Bioware have actually manage to limit digital registrations of a digital game under, according to their FAQ, the guise of some cock and bull story about wanting to maintain quality. And of course this has caused a lot of complaints and moaning and groaning around forums and blogs etc but at the end of the day it’s achieved exactly what the developers intended –  it’s created artificial supply limits to increase demand.”

~ We Fly Spitfires

I totally agree with this (and the other points he makes here).  BioWare’s position is that this is somehow to limit the number of people for early access, but yeah, it doesn’t hold water.  There’s no reason to limit supplies of digital products unless you seriously cannot facilitate all the players for it (which I doubt since the same game’s going to have to facilitate the same number of people at some point) or you want to increase demand.

17 thoughts on “Quote of the Day

  1. Rer July 23, 2011 / 10:03 pm

    Because $150 for a Collector’s Edition just wasn’t enough.

  2. Murren July 23, 2011 / 10:03 pm

    It is actually working in the opposite way for me. A couple of the people I normally play MMOs with are in regions that will not be supported, so I am not going to buy the game until they can.

  3. Jason July 23, 2011 / 10:11 pm

    Personally, I’ve been fencesitting for a while now. While I enjoy Star Wars as much as any geek, Bioware taking a single player RPG and making it into a Co-Op MMO with tacked on PvP and ‘on rails’ space combat just didn’t hold a great deal of appeal to me. After them forcing scarcity on the Digital Deluxe version, charging $150 for the box CE and limiting preorders artificially overall, I’ve got even less desire to play the game. And that they haven’t even announced a sub plan in general kills any chance of pme picking this up as a preorder.

    There’s still a good chance that I’ll pick it up on sale down the road, or wait for a trial that I can convert to a live sub eventually, but their current line of business decisions is really becoming a turn-off on the entire game, which is kind of sad, because I was really excited about thi at one point. 😦

  4. ccmcgregor July 23, 2011 / 10:25 pm

    The real story here isn’t the ‘limited edition’ spin, which as Spitfires says comes down to clever/annoying marketing, it’s that the game isn’t even being launched in some territories. If you’re in Australia (/wave!)/Asia/NZ/South America you can’t buy it at all, limited edition or no.


    It’s unbelievable that a game of this scope can be regionally locked. I hopped on to the swtor site soon after the pre-order was open and thought there must have been some mistake when there was no option for Australia. But slowly the creeping realisation came that we were being cut. Ouch.

    I’m surprised this hasn’t had more press actually – purely in terms of questioning why. Limiting launch numbers? Ok (sort of). Limiting entire regions of the world? Not ok. Not when you’ve allowed those regions to participate in the hype, register on the forums, create guilds, etc. The ultimate cruelty was sending emails inviting us to pre-order when it wasn’t even possible.

  5. We Fly Spitfires July 24, 2011 / 6:26 am

    EA Bioware are being clever (or trying to be) by creating artificial demand, kinda like what we saw with the Wii and iPad 2 recently. I guess their hope is it will increase the fervor for the game itself and spur on sales, momentum and subscriptions. Guess time will tell.

  6. Paul July 24, 2011 / 9:26 am

    It could make sense to limit the number of initial subscribers to spread out the initial burst of actitivity. They don’t want the typical problem of long queues, followed by new servers, followed by dead servers.

  7. bhagpuss July 24, 2011 / 11:05 am

    I read Gordon’s post just before I came here and I must say I thought he was praising EA for their marketing skill, as from one marketing professional to another.

    I’m not quite so impressed. It seems to me that the combination of BioWare’s first MMO and the Star Wars I.P. would pretty much sell itself regardless of the marketing department’s skill or lack thereof. It does seem that they are going all-out to make sure they don’t miss a single dollar of possible profit from day one, though. Before day one, in fact.

    Whether this turns out to be the best strategy for the long-term remains to be seen, but you might be forgiven for thinking that this looks like evidence that the long-term isn’t their prime concern.

  8. Gina Cirelli July 24, 2011 / 11:46 am

    The way I had understood it was that they were going to throttle the number of people who could play on launch day (first purchased first served). Which made me angry, due to this being announced at the end of the month. What also pissed me off was that if you preorder digitally on Origin, you are charged the entire amount immediately.

  9. Mattias July 24, 2011 / 11:59 am

    What? This is an MMO launch, and as I have learned from every one I have attended you really need to limit the amount of initial players from the beginning. Otherwise you get downed servers, lag, queues, and have to put up way more servers than you need to (and have to shut them down in disgrace later).

    if this was a singleplayer game the digital distribution drama would be entitled, but this is an MMO, and you can’t just sell a copy to anyone who want one; digital or retail.

  10. kiantremayne July 24, 2011 / 12:16 pm

    I can think of one other MMO that limited the numbero f digital copies they sold initially – Darkfall.

    So there you have it. SW:TOR is the new Darkfall.

  11. Jess July 24, 2011 / 3:11 pm

    You have to wonder, though, if this isn’t a joint marketing/engineering decision. We KNOW the servers are going to get slammed the first few weeks. And no one being able to log on, or bad experiences due to server overload, will only hurt the game, not help. Perhaps this is a way to help Bioware ramp up in a relatively controlled manner.

  12. Msenge July 24, 2011 / 3:22 pm

    Personally I think they’re being all too controlling over pretty much every aspect of this project. It’s like they’re going to artificially force their launch to be so slow and drawn out that there would be no chance of a server even having a fantasy of a bead of sweat from effort.

  13. TBTSan July 26, 2011 / 6:03 am

    I even cannot pre-order Digital Deluxe Edition from Lithuania:
    “Star Wars™: The Old Republic™ is not available in your region”.

  14. Syp July 26, 2011 / 12:44 pm

    Ooch, sorry TBT! You know you can order it in a different region and it’ll work fine for yours.

  15. TBTSan July 27, 2011 / 3:37 am

    Thank Syp for reply. Sure, I can, but it’s not “normal”. I see it as EA showing middle finger to some customers right from the start.
    They ban 10 countries out of 27 from EU.
    That’s how they increase demand? Will the ones from selected countries buy more?
    I’ll stay with WoW+WoT.

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