“Simply put, Trion decided to scale back their original vision so that they could keep the standard MMO trappings that we have all known since WoW reared its head back in 2004. In short, they took the Half Measure.
Guild Wars 2 is also selling itself through its dynamic events. The same ideas that made Heroes of Telara so compelling are present throughout Guild Wars 2 but, where Trion scaled them back, ArenaNet looks to have embraced them. They went the Full Measure.”