Kaozz brings up a great point about how studios don’t remain consistent with getting out important news to players. About Guild Wars 2, she said:
“The fact that the forums are not up still, bothers me a bit. I’ve read that the team is using Reddit and twitter for news. My question is this- What is wrong with your own official website for news? If I wasn’t a blogger I’d have no clue to check those places. I don’t check twitter often enough to keep up with what is going on and Reddit… I really wish these companies would utilize their own forums and websites instead of doing what is ‘trendy’ at the moment.”
As they say, this, this, a thousand times this.
I’m not looking to gangpile on GW2 right now — I think the team is trying to keep its head above the water of its own success, and first weeks (and months) can be very rough indeed. I do not think it was wise for ArenaNet to launch without forums at all, and I think it’s beyond silly that it has a main site with a blog and yet they still are relying on Reddit to disseminate information.
This highlights a problem that many studios have, which is scattering important information over a wide variety of platforms instead of being consistent and having a central dumping ground.
Because I write for Massively, I’m used to going all over the place for news tidbits from studios, kind of like a weird scavenger hunt. Sometimes they just send out press releases. Sometimes there’s a Twitter message. Sometimes Facebook. Sometimes Reddit. Sometimes it’s a developer post buried in the forums somewhere. Sometimes it’s on the front page. Sometimes it’s on YouTube or Twitch or what have you. The only consistent thing I see is how inconsistent they all are.
My opinion is simple: All important information needs — NEEDS — to be given on the front page of your website and in your game’s launcher. Period. If you want to do Facebook, Reddit, Twitter, etc. past that to make sure the word gets out and have a second avenue of communication, that’s just fine. But focus on a central avenue of information. If your main site has to lead you offsite just to get vital news for the game, you’re doing it wrong.
On a smaller note, I honestly don’t like Reddit. I don’t know if I’m alone in this or not, but it feels sloppy and disorganized to me.
On an even smaller note, if you have people whose job it is to communicate with the fans, let them do it. Bigwigs don’t need to be constantly hijacking Twitter to try to micromanage PR.