Listen, I don’t work in marketing. I think I took one class in college for it, and I realized I had too much of a soul to do that sort of thing (zing!). But if there’s anything I do know, it’s a not-good idea to create a promotion that’s going to give your detractors an easy opening to scoring all sorts of points.
Such as a famous bank that’s embroiled in scandal and bad loans deciding to host a Twitter ask me anything for the whole world to see. It got so bad for JPMorgan Chase that this whole story will probably be on next year’s university financial fails exams.
Or perhaps a pretty popular MMO that wants to attract new players asking folks to record themselves pledging allegiance to that game with a script. Tongue-in-cheek even so, this is a forehead-slapping bad move if you know anything about the internet community. This… this is an outright dare to have people mock your game and company while giving them the tools with which to perform the act. Like, it’s structured and everything with fill-in-the-blank insults.
Seriously, this whole story has my eyes doing a weird thing where one is squinting, the other one is bugging out, and my eyebrows keep twitching. I cannot imagine why this got greenlit.
Listen, a sense of humor in marketing is great. Creativity is great. But you have to take a few minutes and ask yourselves at the end of every meeting, “Just how badly can our enemies take and use this against us? Just how badly could it bite us on the butt?” If that answer is “D’oh!” then perhaps drop the pledge of allegiance and cringingly awful taxi videos and do something cool with Asura instead.