For a while now, I’ve been keeping my eye out for a good shopkeeping simulator — you know, a game where instead of being the heroes out in the wilderness, you’re the guy running the shop that supplies them. I’ve played a few titles here and there, but nothing has really filled this desire. Until now.
I have gotten in the habit of downloading interesting-looking free games onto my phone for that mythical moment when I’ll have free time to check them out. On a whim the other day, I booted this one up and — to my delight — found that it was exactly the fantasy shopkeeping sim that I’ve really wanted.
I’ll be up front on this: Shop Titans is a total freemium game. It’s got all the traps of this sort of free-to-play experience: lockboxes and energy timers and SPECIAL DEALS LIMITED TIME ONLY WOWZERS. Yet… yet it’s insanely relaxing and fun. I’m totally serious. I haven’t spent any money on this and have gotten a full week’s worth of satisfying play out of it.
The secret, I think, is that for all of its slightly annoying business model features, Shop Titans is a very well-done game. It has a bright and crisp art style, the UI is really responsive, the gameplay loop is oh so addicting, and the sounds pop. Even with timers, there’s almost always something to do or watch or plan, and it has become my go-to game when I have five minutes here or there.
At the start of Shop Titans, you get a small store and can use the ever-replenishing resources (ore, lumber, leather, herbs) to make goods. Those goods are displayed on racks, and random NPCs wander in and decide whether or not to purchase them. There’s a bit of strategy in this, as you can use energy (which replenishes with time or sales) to bargain customers down or buy items off of wandering vendors for cheap. You can even “small talk” customers as a way to gamble on more energy.
Part of the gameplay loop is equipping and sending out a small band of heroes on quests. They’ll progress through these automatically, and if successful, they’ll bring back rare crafting resources and other goodies to sell and use.
I’ve found that there’s a lot of planning ahead in Shop Titans, especially when you want to pursue more complicated recipes that will require stocking up on rare items and perhaps building intermediary items to use later. The more a good is crafted, it starts to accrue bonuses (more valuable, better chance at getting a quality upgrade, etc) until you max it out and it becomes a great staple to have around.
But really, for me, it’s just the satisfaction of watching customers trickle into my shop, check out my decorations, and pay me for stuff. Did I mention how the animations are pretty terrific too? It’s a small thing, but I’m impressed that when you sell a hero an item, he or she will then equip it right there. It feels less abstract that way. And did I mention that you get to decorate the place — and that decorations also have benefits (when they are admired by NPCs, you get a shot of energy)?
Anyway, I can understand why the freemium side of Shop Titans would earn it a lot of side eye, but I don’t feel that pressured into buying anything. I’m just playing for fun and figuring out what next steps I want to take in growing my store. I haven’t been this excited over an iPhone game in a while, and I thought I’d share.