I’ve long harbored a deep suspicion that Blizzard actually resents WoW Classic. As much as a corporation can be ascribed an anthropomorphic quality like that. I don’t have any solid proof, mind you, but some days I really wonder about this.
It’s not as if Blizzard was eager to get the WoW Classic train chugging along to begin with. We all remember the sheer hubris and arrogance of “You think you do, but you don’t” from the studio when asked about the demand for a legacy server. And while I’m quite sure that Blizz loves the bank vaults of money that it got for Classic to date, it’s come at a cost to the studio’s pride.
Again, if one can ascribe qualities to a company.
The studio didn’t want to do Classic initially, but clear demand for it pressured it to do that anyway, and now that it’s successful, it’s a constant reminder of how wrong Blizzard was in this area. So with every phase and the rollout of Burning Crusade Classic, I can imagine it’s being done with gritted teeth and deep-rooted annoyance in some quarters.
Then there’s the observation that Blizzard doesn’t really want to spend all that much time communicating with players about Classic. We got a spurt of this at BlizzCon — when the three devs weren’t aimlessly reminiscing about their own past game sessions — but it’s infrequent at best. The latter half of WoW Classic’s initial run was met with near-silence from Blizzard entirely other than the studio confirming phase release dates.
What I’m saying is that Blizzard doesn’t seem excited to talk about Classic or engage with the Classic community, other than to get players’ money from it. And if my imagination can be so daring, I would say that this is due to how embarrassing it is to have so much enthusiasm about this product compared to the sheer wall of apathy that WoW players have with retail these days. There’s Stuff To Do, of course, but it hasn’t captured the excitement that an expansion from 2007 has. That’s really got to burn.
So I wonder. I wonder if Blizzard hates Classic and resents it for doing so well. This is, after all, not a studio that’s used to humbling itself and coming down off of its perch as the infallible gaming pope.