Yesterday, Ashes of Creation launched its Kickstarter, and extremely rapidly it became one of the biggest and fastest MMO crowdfunding campaigns that we’ve seen in… well, probably since Elyria a year ago, or Crowfall two years ago. It cleared its $750K goal in 12 hours and as I type this, it’s inching closer to the $1M mark. I predict that it will probably reach $2M before all is said and done.
It’s hard not to get swept up into the excitement of seeing a promising and ambitious big-budget MMO being made, especially in today’s climate. The Kickstarter is certainly doing a great job getting out the existence and potential of this game to many others, generating all sorts of hype and PR in the process. In fact, from what the studio said about the core game having already been funded and the Kickstarter being to make it bigger, I’m wondering if PR is just as big of a reason for doing a Kickstarter as actual finances.
Amidst seeing everyone talking about and funding this game, I am slightly torn on whether to chip in my money or not. Originally I was all set to make this my second Kickstarter donation ever because I am really impressed with this project and want to see this game made, but now I’m a little hesitant. Why?
Well, for starters it’s already going to get made with or without my money. Even with or without this Kickstarter. It’s already fully funded. My $25 or whatever’s not really going to make much of a difference in the game’s existence, unless I deeply care about stretch goals, and that would be a… erm, stretch.
The other reason that people look to are the personal rewards and benefits you get from becoming a backer. Here there’s more of an argument to be made for funding but I’m still not entirely convinced. Get into the permanent alpha? As eager as I am to play this, I’m not champing at the bit for early access these days. A few more character customization options might be interesting enough. A $15 subscription tucked into a $25 package, I’m not really getting a bargain there. The tiers aren’t horrible, per se, but not really that compelling either. Some people really splurged on lifetime subscriptions, but those are very high priced ($400+ now, and my limit for a lifetime sub to anything is $200) and for a game that’s not even going to be out for a year and a half at best.
Maybe I will, but then again, I could use that $25 right now for games or products or services right now that I could use… and I can still play and pay for Ashes of Creation when it launches down the road.