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With the official start of this year’s Blaugust blogger event next week, us participating sites have been asked — demanded at gunpoint, really — to chew on the theme of “preparation” for new bloggers. As I’m sure that many of my contemporaries will be covering blog setup and the like, I’m going to take a different tack and discuss my approach to post preparation.
Probably the most difficult and challenging aspect of blogging is keeping the posts coming. It’s a constant, ongoing event, unless you don’t care about building up an audience and want a once-in-a-blue-moon post frequency. Everyone gets excited about writing at first, but consistently churning out posts requires discipline, effort, routine, and — pertinent to this article — strategy.
There’s nothing wrong with coming up with a good posting strategy and preparing for your upcoming days. While you can surely write up posts the morning they go live, that can become stressful quickly as you feel pressured on a daily basis to get something, anything, out on the site.
My strategy? I work ahead.
The busier I am in my life, the more I work ahead with projects, and that includes writing for Bio Break and Massively OP. I don’t need the stress of “this has to go out NOW” if I can avoid it, which is why I often write and schedule my posts a week or more out from the current date. For Bio Break, I start writing for the next week on Wednesday evening, trying to go for one post a day through Friday (which gives me Mon-Wed). Then two additional posts are written up on Saturday, and wowzers, I’m done for the next week. It’s a good feeling and quite helpful if there’s a day or two of writer’s block.
But what if there’s a timely issue or event that needs to be written about right here and now? Then I just do it and bump a non-essential post to the following week. Recently, I took two weeks off for vacation, but I doubt anyone noticed from my blog. That’s because for the month before, I slightly increased my scheduling output so that I ended up with a three-week buffer. Let me tell you, it was a great feeling to not have to worry about writing or disrupting the regular posting schedule during those weeks!
One other strategy — a tip, really — that I employ is that if there’s an idea that pops into my head, I try to write it up right away. I find that, at least for me, jotting down the general idea to write up later ends up filling up my drafts bin but never getting done.
Anyway, good luck preparing your blog wherever you’re at, and enjoy writing and reading Blaugust this year!