Is it just my perception, or is there a palpable buzz rising about next month’s BlizzCon? I’ve seen more and more people discussing the upcoming convention, often in an optimistic and hopeful tone. The general sense is that a few months ago there wasn’t much interest in what Blizzard had to say, and now we’ve tilted into a sort of breathless anticipation of some major announcements or revelations.
It hasn’t been either the best or worst year for Blizzard, instead containing both highlights and low points. Diablo IV was a pretty splashy and profitable release, Dragonflight’s actually kept a pretty strong release cadence, and Hardcore Classic’s been an unexpected success. On the other hand, Overwatch is heavily struggling, retail WoW isn’t generating large amounts of sustained enthusiasm, Heroes of the Storm is virtually dead, Starcraft hasn’t been mentioned in eons, and the gaming community’s seem to have moved on from talking about Diablo IV as obsessively as it was over the summer. Tack on the ongoing lawsuits and Microsoft buyout, and it’s a big ball of uncertainty.
So what’s next? Maybe it won’t be much of anything. I think the worst thing that can happen is if Blizzard comes out, delivers a barely adequate presentation, and gives us a lame set of reveals — WoW Classic Cataclysm, a tepid next expansion for WoW, more of the same with Diablo. A decade ago, that might’ve been enough. In 2023, it’s not going to cut it.
Blizzard really needs to be bold and splashy, which are two things it isn’t traditionally strong in doing. Having Chris Metzen back at the head of the Warcraft franchise is a huge get for Blizzard, and I think a whole lot of people — including, to be honest, myself — are putting a lot of faith in him being able to push these games in bold directions. Maybe it’s way too soon for his presence to have any impact, or maybe we’re playing into a cult of personality here.
We do know that we’re getting the launch of Warcraft Rumble on November 3rd, which delights me to no end. I’ve been looking forward to this mobile title, and I hope that it’ll at least be a strong sleeper hit for the company. Past that? It’s a lot of conjecture and wishful thoughts.
My biggest hope is that something will be presented to make either the future of WoW Classic or even retail WoW exciting. With Classic, this can really only be a “Classic Plus” scenario, which is something the community’s been pushing even while Blizzard’s delivered no response on the topic. I guess a new Season of Mastery would be something, but that’s still catering to the hardcore raiders more than the casual community.
And what retail WoW could say or do to slough off my apathy and suck me back in, I have no idea. Even housing isn’t a guaranteed win (although it would go a long way!). It feels like WoW’s lost its mojo and enjoyable progression, and I can’t begin to fathom what it’ll take to bring that back.
In any case, I am looking forward to BlizzCon because it will answer a lot of questions for my continued interest in these games. If it’s not meant to be, I’d like to know that now so that I don’t end up stringing along my expectations. But if there’s something that genuinely demands a re-engagement with either version of WoW, then that could be a literal game-changer for me this winter.